As the Lunar New Year approaches, it’s time to celebrate transformation, renewal, and creativity—key themes of the Year of the Snake. At NANDANIE, we believe in embodying these traits through bold, innovative fashion choices. Our handcrafted pre-tied ties are the perfect accessory to symbolize the elegance and wisdom of the season. Let’s explore three standout ties from our collection that perfectly align with the spirit of the Lunar New Year.
The Solid Red Tie: A Timeless Classic

Red is the heart of Lunar New Year traditions, symbolizing good fortune, joy, and prosperity. From vibrant decorations to the iconic red envelopes filled with cash gifts (known as “Hongbao”), this bold color embodies the hope for a prosperous year ahead.
Our Solid Red Tie takes this cherished symbolism and translates it into a sleek, effortlessly elegant accessory. Paired with denim for a casual chic look or a tailored suit for a commanding statement, this tie is your go-to for any occasion. It’s not just a tie—it’s a declaration of confidence and success for the year to come. Gift this to a loved one or yourself to honor tradition in modern, unforgettable style.
The Sakura Floral Embroidered Tie: A Celebration of Beauty and Renewal

The Sakura flower, or cherry blossom, is a timeless symbol of renewal and the fleeting beauty of life. Perfectly aligned with the transformative energy of the Year of the Snake, the Sakura Floral Embroidered Tie is a masterpiece of intricate craftsmanship. Featuring delicate, hand-embroidered cherry blossoms on a clean white base, this tie evokes a sense of grace and renewal with every wear.
This piece is ideal for gifting within families, as Lunar New Year often involves exchanges of thoughtful, meaningful presents. Its blend of artistry and symbolism makes it a standout accessory that celebrates the wearer’s individuality and the beauty of new beginnings.
The Floral Crystal Embroidered Tie: A Nod to Tradition with a Modern Twist

Drawing inspiration from traditional Chinese floral patterns, the Floral Crystal Embroidered Tie marries heritage with contemporary elegance. The embroidered blooms, accented with shimmering crystals, evoke a sense of luxury and sophistication. This tie not only speaks to the wisdom and creativity associated with the Year of the Snake but also celebrates the wearer’s boldness to embrace change.
Whether gifted to someone special or styled as your statement piece for Lunar New Year festivities, this tie showcases how tradition and modernity can coexist beautifully—a principle NANDANIE lives by.
The Trend IRL: K-Pop Stars Embracing Ties

The tie trend has taken the fashion world by storm, and no one wears it better than the trendsetting female icons of K-pop like BLACKPINK's Rose, Tzuyu and Jeon Somi. With their innovative and bold styles, these stars are redefining neckwear as a symbol of youthful confidence and individuality. Their embrace of ties speaks to a new generation of women who aren’t afraid to experiment with fashion and make a statement. At NANDANIE, we celebrate this cultural moment and the energy it brings, reflecting the tie’s versatility and empowering appeal.
Celebrate the Year of the Snake with NANDANIE
At NANDANIE, we’re redefining fashion norms, one tie at a time. Designed in New York City and crafted with sustainably sourced materials, our collection is about more than just style. It’s about empowering individuals to express themselves boldly, embrace transformation, and celebrate equality. Just as the Year of the Snake encourages adaptability and reinvention, our ties are made for those who dare to lead, inspire, and create.
Our mission aligns with the themes of the Lunar New Year—a time to let go of the past, embrace new opportunities, and step forward with confidence. As women leading the charge in transforming neckwear into a symbol of empowerment and elegance, we invite you to join us in making a statement this year.
As we step into this auspicious year, let’s embrace the elegance, wisdom, and creativity it promises. Whether it’s the bold red of prosperity, the delicate sakura of renewal, or the intricate floral embroidery of timeless beauty, our ties are here to help you make your mark.
Wishing you an auspicious Lunar New Year. Whether you celebrate as Xīnnián Kuàilè (Happy New Year in Mandarin), Saehae Bok Mani Badeuseyo (Happy New Year in Korean), or Chúc Mừng Năm Mới (Happy New Year in Vietnamese), we hope this season brings joy, prosperity, and renewal to all.
❤️ Nancy Berman